Los Angeles-On Monday, when the new Range Rover made its debut under the epic spherical Oscar Museum Theater in North America, Land Rover Design Director Gerry McGovern repeatedly talked about the concept of “modern, minimalist design”, which promoted a new generation of car icons . What he called “reduction” means that there are not too many lines and decorations. The former is common in the entire automotive industry, while the latter is not immune to the last two Range Rover models, especially after the mid-cycle update. McGovern quoted the famous architect Ludwig Mies van der Rohe’s famous motto “Less is more” and expressed admiration for Coco Chanel. He said “Some people think that luxury is the opposite of poverty. The truth is not. So. It’s the opposite of vulgarity.”
However, just like an architect or fashion designer, choosing a clean and simple aesthetic requires the greatest attention to detail. You can’t rely on bright work or the oblique lines and creases of the body to hide imperfect cut lines or imprecise structures. “God is in the details,” as Van der Rohe famously said.
What does this mean for Range Rover? Let’s look at a few examples.
Most cars have a decorative strip that covers the top of the door and connects to the window to clean up and remove water. On the upper left is the Range Rover Sport, but the previous Range Rover also had this decoration. On the upper right is the new Range Rover, which has canceled this decoration, the appearance is very clean and streamlined, which is not an easy task.
Another example is the aluminum roof of the new Range Rover, which is laser welded to the side of the aluminum body within a tolerance of half a millimeter. According to Nick Collins, Land Rover’s executive director of vehicle projects, although laser welded joints are common, aluminum joints are not common. The result is that only one line can be seen on the roof, especially from the front of the car. Compare this to the Range Rover Sport, which has a plaque and therefore two lines.
Then there is the cutting line. Please note the size difference between the “hood” of the new Range Rover and Range Rover Sport (top right). Is this a huge difference? Of course not, but we are talking about accuracy here, which is very important. Specifically, it allows the thinner full-length body line to continue to be consistent with the bonnet cut. Look at the difference below.
In addition, just pay attention to how clean and flush the sides of the body of the new Range Rover (top left) and the previous generation model (top right) are. This illustrates both the decision to reduce modern design and the construction methods needed to achieve this goal.
Another detail that is harder than it seems involves the new “hide until light up” taillights. When it is not lit, the taillight panel is indistinguishable from the piano black trim across the tailgate. However, in order to meet the legal requirements for luminosity, Collins said that Land Rover needs to use the most powerful LED taillights ever. This is the only way to make the surface completely black but bright enough.
Finally, when it comes to minimalist design and the idea of ”less is more”, just look at the Range Rover Sport and the new Range Rover. Note the black decorative vents on the sports hood and front fender. The new Range Rover is not so thin and light. Although it retains the trim on the door, it no longer looks like an air vent (which has always been a strange design choice for the previous model).
There are undoubtedly many other examples, especially in them, but this should be enough to give us a full understanding of how to ensure that less is more.