Digital Marketing

How a good content management strategy can change your digital marketing game


You have created a great piece of content. It is rich in content, contains actionable tips, and even provides stylish infographics.So, in the days after you post, just say that you are Pretty Examine the data to see how it is done.

You click refresh…then refresh again, wipe off your glasses, and take another shot-almost no traffic.

What gives?

Developing content that stands out from the competition is only half the battle. From there, you still have many ways to deliver your message to the right people at the right time. The good news is that you will have the secret weapon of success: a top-notch content management strategy.

Why content management strategies are important

Your content management strategy is the ultimate manual for your team. This is a structured plan that links each marketing asset to the business goals of your organization. Think of it as the “reason” behind what you do. It outlines the time, place, and content of the release, as well as the relationship between each piece of content and your overall task.

In addition, in addition to keeping things organized, small businesses and industry leaders use content management strategies for another good reason: because it works.

The benefits of a content management strategy

We can continue to discuss the benefits of sitting down and developing a content management strategy. Our favorites include:

  • Alliance: When you have a structured content management plan, it becomes easier to keep all topics and message delivery points consistent.
  • Customer insight: Once you get into the weed of content marketing, you can use data and analysis to extract meaningful insights about your audience-all of which can be used to make your next content better.
  • Resource optimization: With a documented content management strategy, you can ensure that everything the marketing team invests in your content can be translated into tangible results.

Whether your goal is brand awareness, sales support or a little bit of everything, your content management strategy can take you where you want to go.

How to implement a successful content management strategy

Content management strategies: They are important. So, how to create your own?

Before we start, let’s talk about something no Do it. Although 76% of respondents told Smart Insights that their organization takes a strategic approach to content marketing management, only 59% of respondents have developed a content strategy. For the remaining 41%, there are still some serious headaches in onboarding new marketers, monitoring changes, or evaluating what is effective and ineffective. Why?

The document is your friend

It all boils down to a four-syllable little word: record. If your most important content strategy is a vague idea rather than a complete plan, then your team can only do so much.

Once your team has created your strategy, be sure to store it in a shareable document that you can access at any time. This will not only make it easier for new employees to quickly enter the same page, but your existing team members will always have a true source to check.

So let’s get started and make sure you don’t fall into the same content trap as other marketers.

Your first step: Identify your goals and create a matching content strategy.

Improve your SEO presence

Your goal: Get your brand website into the top 10 keywords that are important to your audience.

Content management strategy: Pillars and clusters.

When you hear the word “pillar”, what you think of is the pillar. It is the foundation of your content strategy and can support the rest of your posts. If your main topic is digital marketing, then shorter, more focused articles (clusters) on it might include content like “How a good content management strategy can change your digital marketing game”.

Now that we think about it, it sounds like a very interesting reading.

This is a content strategy for small, large, and businesses in between—you don’t need a 1,000-person team to write ranking pages. You just need some high-quality writing, and we know you have covered it.

Search engines (translation: Google) are not completely transparent about how websites are ranked and the order in which they are displayed to users. However, some of the main factors include the relevance of the content, the structure of the site, and when the article was published.

The development of a content strategy around this goal can basically be divided into 3 steps:

  1. Find your topic: Think about the topics that interest your audience.It should be niche enough to attract their unique interests, but broad enough that you can have a a lot of On the matter.
  2. Build your pillar page: Once you have your topic, try to summarize it in as few words as possible. Your pillar page should serve as a comprehensive course on the subject.
  3. Write some clusters: Bring the magnifying glass to a section of the pillar page and then go deeper. Clusters are your chance to get into the subject weeds and provide your audience with ultra-specific knowledge.

Since pillar pages are used to organize and layer your content, Google prefers it to independent sections. This means that when your target audience searches for the keywords you specify, you are more likely to appear on the most important first page.

In addition, while your pillars and cluster articles work together to support your SEO goals, your cluster can also help you achieve other business goals.

Build brand awareness

Your goal: Improve the brand awareness of the target audience.

Content management strategy: Introductory and education-focused content.

Maybe you are a newer start-up company, or just want to grow your existing business. Either way, blogs that increase brand awareness are a very effective way to broaden the top of the sales channel and attract more potential customers.

This type of content is for customers who are just starting to find answers to their problems or solve problems. Let’s go back to our pillar theme, digital marketing, and brainstorm what some potential consciousness-based works might look like. Some concepts of these assets may include:

  • What is digital marketing?
  • How digital marketing promotes sales.
  • 5 reasons you need a digital marketing strategy.

Remember: what readers at the top of your funnel want is content that helps them answer questions and ultimately make the best purchase.What are they do not The idea is to randomly insert products or services before they even know how to define the problem at hand.

increase profit

Your goal: Generate more sales.

Strategy: Sales empowerment.

It’s time to put on our sales hat and complete the transaction.Maybe will you Will not shake hands in person and say “sign here”, but your content will be. Sales support is the process of providing your sales team with all the materials they need to educate potential customers and build a case for your brand.

The sales content for customers at the end of the buying process should:

  • Answer the questions that the sales team often hears.
  • Highlight the biggest difference between you and your competitors.
  • Provide case studies and examples of previous customer success stories.

These are not the only ways your content management strategy can be used to drive business goals, but should serve as examples to inspire your own plans. Content marketing is highly customizable. It can (and should) be personalized and tailored to the specific phase of the customer journey you wish to influence.

How to simplify content creation

With so many moving parts, even the most experienced content marketers can feel overwhelmed when they start to develop, execute, and track new strategies. The good news is that you don’t have to do it alone.

Creating your content management strategy should be a collaborative project. However, to truly implement it, you should divide and conquer. By dividing responsibilities across the entire team, you can not only simplify the content creation process, but you can also continue to strengthen your goals and strategy.

Let’s start with the basics: Who owns each process in your content workflow?

If you don’t know the answer to this question, that’s okay-this is where your content management system (CMS) can come in handy.

For many marketing teams, their relationship with the CMS is to arrange the start and end of the post. However, the tool can do much more than that. Think of it as an extension of your team, not as a technology. You should be able to rely on it to create and assign responsibilities throughout the content workflow, including creation, approval, and monitoring.

Sit down with your content team to develop the content creation process and each of its steps, and include it in your content management strategy document. This will not only provide clear information to every employee involved in the process, but it will also help you minimize the chance of missed deadlines due to poor communication.

How to know if your content management strategy is effective

Once you assign roles to your team and start publishing content, how do you know if your management strategy is effective?

The short answer: It varies from person to person.

Depending on the goals you set, your definition of success is slightly different from other teams. Let’s review some key performance indicators to track based on the marketing strategies covered so far:

SEO authority

  • impression: How many times does your website appear in searches?
  • Page ranks: How many pages do you rank?
  • Domain and page permissions: How does your page compare to the competition?


  • Website traffic: Since the launch, have you seen an increase in activity on the site?
  • Social mentions: Has your work been shared or mentioned on some social media channels related to your target audience?
  • Reference link: Will other websites link back to your content as a source of trusted knowledge?

Sales Activity

  • Sales volume: If your content specifically promotes new service lines or products, has its sales increased?
  • Exchange rate: How many readers will take action after interacting with your work?
  • Sales feedback: Can the sales team successfully use your content in conversations with potential customers?

Remember: you need to track these numbers over time in order to create a baseline for yourself. Regular inspections will help you better understand whether your content management strategy needs some adjustments. In addition, if your goals change during this process, the KPIs you need to pay attention to will also change.

Achieve goals and increase productivity

Long story short? As you work hard to develop and implement your own content management strategy, remember that every piece of content your team creates should have a clear and measurable goal. In this way, you can track its success and make any changes you need in the process, ensuring that all your hard work will not be wasted.

Need more information when creating a content marketing strategy? Check out our newsletter for insights, suggestions and opinions on all things digital marketing.

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