In recent years, Google Search Console has improved a lot. Some powerful features have been added to guide webmasters to improve their website SEO, such as rich snippet enhancements and performance reports, index page reports, new filters for performance reports, etc.
By following the latest updates and carefully using the data provided by Google Search Console, you can improve the natural existence of your domain.
As you read further, you will explore some powerful Google Search Console features to improve the SEO of selected assets.
let us begin.
Here are the best Google Search Console features to improve SEO:
1- Identify search queries that generate impressions but have fewer clicks
Go to the “Performance” section and click on the “Query” tab as shown in the image below. Here you can see all the search queries of your website ranking.
Now, filter queries that get high impressions but low clicks.
Now, export the report to a spreadsheet.
These queries are opportunities to maximize the natural traffic of the website.
Click on the page to identify the page that ranks these queries. Now, add these queries to the page content to further increase relevance. Avoid repeating phrases and use only unique and LSI variants that are relevant to matching queries.
Doing so will increase the content on the target landing page and increase the relevance of the page to keyword rankings.
2- Find more keyword ideas for your target landing page
Go to the “Performance” section and select the desired date range, then click the “New” button and select “Page”.
Here, you need to enter the landing page URL of any website for which you want to get more keywords.
Now, scroll down to the “Query” section and view all the keywords for your landing page rank.
In addition to keywords, you can also view impressions, clicks, and average position.
These are untapped keyword opportunities. You can add them to your SEO report and start optimizing your page accordingly.
Google officially launched the page experience update in November 2020.
A major part of the algorithm is Core Web Vitals, which is a set of indicators used to improve site speed.
Core Web Vitals is a ranking factor because it directly affects the user experience.
Therefore, the webmaster must resolve all Core Web Vitals issues on your website.
You don’t need to manually check every URL. Google Search Console performs Core Web Vital tests on all URLs separately and provides reports for mobile and desktop devices.
Visit “Core Web Vitals” under the “Experience” section. Here you will see the results for desktop and mobile devices.
Click “Open Report” to view all pages with different ratings, such as “Poor”, “Needs Improvement” and “Good”, as shown in the figure below.
By scrolling down, you can see which Core Web Vitals issues exist on your website.
For example, in our example, we have CLS (Cumulative Layout Offset): greater than 0.25. You can also check how many URLs are affected by CLS issues.
You can click on the question to view more details, such as the affected URL and the average CLS score.
You can click on any sample URL to check all similar or grouped URLs.
Once the issue is resolved, simply click the “Verify Repair” button and tell Google that you have fixed the issue from your site.
In addition, you can use Google’s tools (such as PageSpeed Insights) to perform a detailed analysis of your website’s Core Web Vitals performance. This tool will help you determine the exact problem that is causing poor page performance. You can take the necessary measures to fix the errors and get a better ranking on the SERP.
4- Find problem keywords
29% of user queries that trigger featured snippets contain question keywords, such as why, how, and which.
Go to the “Performance” section, click “New” and select the query.
Here, you can find keywords containing typical question phrases, such as:
- “what is”
hint: Recently, Google added a new feature to the Search Console performance report, called a “custom (regular expression)” filter. By using it, you can find question-based queries that contain multiple question phrases above in batches. You can enter the following expressions to find a large number of question queries.
This custom expression can help you find thousands of question-based queries that can be used in your content.
5- Compare performance
You can compare your website performance from time to time to find potential opportunities to further increase website traffic.
For example, you can check which keywords and URLs have lost rankings on SERPs.
Open the “Performance” tab and select a comparison period, such as the past 7 days, 28 days, etc.
Now click on the total number of clicks, impressions, average CTR, and position so that you can see all of them in the report. As shown in the figure below, we have compared these indicators with the chart.
You need to scroll down to see a detailed comparison of various metrics, such as query, page, country, device, and search appearance.
The best way to use this technique is to check for keywords or search queries for which your website ranks down. You can see the difference between these indicators, as shown in the figure below.
Similarly, you can check which countries/regions where page rankings have fallen or user visits have fallen.
You can optimize the content on the page by reducing the number of clicks and obtain some high-authority links to restore the lost ranking.
This is a Google search console feature that every webmaster should use.
Visit the “Coverage” section under “Index” to see all index coverage issues.
To view the error in detail, just scroll down to the report and check the type of error, such as 5xx, 404, or URL blocked by robots.txt.
Click on any error and you will see all URLs affected by these errors.
Fix all these errors on your website, so that more URLs on your website will have a chance to get a higher organic ranking, thereby increasing traffic and conversions.
After successfully repairing the errors in the site, please click the “Verify Repair” button to request verification.
Google Search Console has always been a reliable tool for analyzing and improving the performance of your website on the Google search engine results page.
Use these Google Search Console features to optimize your website to increase traffic and sales.